“Comeback” “LE SSERAFIM” releases second trailer of 3rd mini album “EASY”…Sophisticated branding

The trailer for the new album of the group ``LE SERAFIM'', which shines with sophisticated branding, has been released. 27th midnight, HYBE
Through LABELS' YouTube channel and SOURCE MUSIC's official SNS, "LE
SSERAFIM” (Kim Chae Won, Sakura, Huh Yun Jin, Kazuha, Hong Eun Chae) 3r
The second trailer for d's mini album ``EASY'', ``Good Bones (Portrait ver.)'', has been released. High-end brand fashion films are available
The ``LE SSERAFIM'' brand is clearly engraved in the 1-minute long video. “LE
SSERAFIM” dominated the screen with their bold poses and intense gazes. 5 people
Nbaa proved what it means to be a ``fearless'' team with his free movement and dignified attitude, as if he didn't care about the camera's gaze. They are also engraved with the team logo.
By mixing and matching her athleisure look with everyday clothes, she boasted a healthy yet sophisticated charm. Fashion, along with performance, is an effective way to convey the message contained in the music.
One of the important means of expressing “LE SSERAFIM” has successfully integrated this kind of branding strategy since the debut album “FEARLESS”, and has become a fashion brand.
The team steadily presented content that borrowed the grammar of the entertainment world, creating a team-specific color. Also, “LE
SSERAFIM” is a highly complete trailer of the previous works “FEARLESS”, “ANTIFRAGILE”, and “UNFORGIVEN” even before their release.
was released, earning it the nickname "treasure trove of trailers." This time, two videos with different sensibilities have been receiving a lot of attention.
The first trailer “Good” was released on the 26th.
``Bones'' is a colorful show with the members' wonderful walking and colorful scenes that turn the basement into a runway.
The group collected Hot Topics with their gorgeous fashion and interesting story lines that conveyed the album's message. This video was posted on YouTube World Wide Trail at around 6pm on the day of release.
As of 9 a.m. on the 27th, it has remained in first place. "Good Bones" is broadcast on YouTube from 21 countries and regions including South Korea, America, Japan, and Chile at the same time.
It was also listed on the Tube Popularity Rising Video Chart. The second trailer focuses on portraits of the members using black-and-white film and sensual direction, creating a chic atmosphere. 2 trays
The same BGM was inserted in both songs, but the costumes, backgrounds, and production created contradictory atmospheres, heightening curiosity about the 2nd mini album ``EASY'' to be released on the 19th of next month.
Meanwhile, ``LE SERAFIM'' was invited to perform on stage at TTV's ``2024 Superstar Red and White Entertainment Awards'' to be held at Taipei Arena, Taiwan on the 27th. "Supermarket
``Star Red and White Entertainment Awards'' is Taiwan's leading New Year's program that gathers Hot Topics with a gorgeous lineup every time.