[Official] BoA leads “NCT WISH” as producer

Legendary artist BoA will be the producer of boy group "NCT WISH."

　BoA will be in charge of producing "NCT WISH," which will debut on February 21st. As a producer, BoA will expand her field of activities and enter into full-fledged production based on his know-how, insight, sense and personality that he has accumulated as the man of ambition who led the globalization of K-pop, and will lead the members' activities and growth. He is expected to lead the members' activities and growth.

　BoA, who debuted in 2000 at the age of 13 and celebrated her 24th anniversary this year, is a pioneer of K-pop, having pioneered the Korean Wave throughout Asia, especially in Korea and Japan, and is the first Korean singer to make the Billboard 200, the main chart of the U.S. Billboard. She was the first Korean singer to enter the U.S. Billboard 200, the main chart of the U.S. Billboard.

　In 2001, BoA became the first Korean singer to enter Japan, the world's second largest music market, through SM Entertainment's localization strategy, and became the first Korean singer to reach the Oricon No. 1 position and record sales of over 1 million units. In 2004, BoA was the joint representative of Korea and Japan at the MTV Asia Awards, where she won the "Asia's Most Influential Singer Award," and has appeared on NHK's "Kohaku Uta Gassen" for six consecutive years, making her one of the top stars in Asia.

　In addition, BoA wrote her first song with "Only One," the title track of her 7th full-length album, and won the Best Album Award at the "25th High 1 Seoul Music Awards" with her 8th full-length album "Kiss My Lips," for which she wrote all the lyrics and produced the album, and was recognized for her outstanding musical talent. He was recognized for his outstanding musicality. After that, he participated in producing "Dreams Come True," the hit song of "S.E.S.," which was performed by "aespa" through a remastering project in 2021, and actively participated in all parts of the music, choreography, and visuals, and has been producing continuously.

　BoA's role as producer of "NCT WISH," which debuted simultaneously in Korea and Japan and is now expanding its global activities, is even more significant, as she spearheaded the entire album production, including the music and performance of "WISH," the debut single of "NCT WISH," and continues to lead the production of "NCT WISH. As the producer of "NCT WISH," she will continue to lead the members' activities and growth, and there are high expectations for the synergy effects she will showcase with "NCT WISH.

　Meanwhile, "NCT WISH" will make its debut on February 21st at Tokyo Dome.