BAEK HYUN (EXO) appears on the cover of a global fashion magazine...highest sales volume ever

BAEK HYUN of the Korean boy group EXO has reaffirmed his potential as a cover model for a global magazine.

　BAEK HYUN recently appeared on the cover of the February issue of the global fashion magazine Madame Figaro China, where she was photographed for a photogravure.

　BAEK HYUN, who was previously featured in the magazine's official SNS, showed off a fluffy and warm visual. He showed his dandy charm in various S/S styles from shirts to knitwear. As the main copy "LOVE WILL KEEP US TOGETHER", he also put on a gaze full of love, which is eye-catching.

　BAEK HYUN has been setting all kinds of records even before the official publication of this February issue of Madame Figaro China. When the 24-hour pre-order period began, BAEK HYUN exceeded the all-time high sales volume of Madame Figaro China in one minute, setting a record for pre-orders of 137,673 in total in 24 hours. This record ranks 16th in the all-time sales ranking of all Chinese media magazines.

　In particular, BAEK HYUN is the only Korean artist to be featured on the cover of the top 30 selling magazines in the Chinese entertainment industry. With his global popularity once again confirmed, BAEK HYUN plans to continue his active activities in Korea and abroad to respond to the love of his fans around the world.

　Meanwhile, BAEK HYUN will hold his solo concert "Lonsdaleite" at KSPO DOME (former gymnastics stadium) in Seoul Olympic Park on March 16th and 17th. This will be followed by "Lonsdaleite" tour performances in 13 Asian cities, including Tokyo, Singapore, Ho Chi Minh City, Manila, Chiba, Fukuoka, Taipei, Kobe, Sendai, Jakarta, Hong Kong, and Bangkok. Prior to the tour, they will hold the final performances of their national tour fan meeting "Sweets Party" at 2 p.m. and 7 p.m. on February 3rd at the KBS Hall in Busan. The 7 p.m. show will be broadcast live at CGV theaters nationwide.