Coca-Cola's global ambassador ”New Jeans” releases new commercial... ”Choose. The deliciousness of Coke Zero” campaign begins

The Coca-Cola system will launch a new campaign for "Coca-Cola Zero" on Monday, February 5, 2024, with the message "Choose. Enjoy the deliciousness of Coke Zero."
The new commercial “Coca-Cola Zero”, in which “Coca-Cola Zero” talks about its deliciousness, will begin airing nationwide at the same time as the campaign begins.
Let's choose. Enjoy the deliciousness of Coke Zero. ” version (15 seconds/30
) is Coca-Cola's global ambassador
"New Jeans" will appear. The CM song is “Coca-Cola
A collaboration between "New Jeans" and "Coca-Cola" that expresses the freshness of "Zero"
The members of New Jeans hummed the iconic lyrics ``Coca-Cola Masitta,'' while holding ``Coca-Cola Masitta'' at the store.
It depicts him pointing to ``Zero'' and choosing it. "Coca-Cola Masitta" is a familiar phrase used to choose one out of several, and is known to everyone in Korea.
phrase. The commercial is such that when you buy Coca-Cola Zero, you can't help but imitate it and hum, "Coca-Cola Masitta."
In addition, from February 6th (Tuesday) to February 18th (Sunday), 2024, “Coca-Cola” will be held in Harajuku, just like the new commercial.
LIVING MART
Coca-Cola ZERO" is open for a limited time. Various products in the store, including "Coca-Cola Zero" displayed in the store as a sample product, were shaking.
, talks to customers. There are also moving store decorations and fixtures, making it seem like the entire store is alive. "Coca-Cola Zero" in the store total 10,000
Each book has 10,000 profiles created by generative AI, and one of them is the fateful one.
You might be able to meet "Ca-Cola Zero". Additionally, there is also a campaign where you can win original “Coca-Cola Zero” goods.
It will be held from Monday, February 5, 2024 to Sunday, April 7, 2024. ●New CM “Coca-Cola Zero”
Let's choose. Enjoy the deliciousness of Coke Zero. ” commercial story (30 seconds) The main characters of the new commercial are “Coca-Co” characters standing on a display shelf and chatting lively.
Bottles of La Zero. When I noticed that a member of "NewJeans" entered the store, I said, "Hey, there's NewJeans.
not? ” The bottle started with a few words, “I guess you came to buy Coke Zero” and “Seriously!? Chances are crazy!
-! ” “I definitely want to be chosen!” Bottle and his friends start appealing to “New Jeans”. HYEIN in front of the display shelf
While humming "Coca-Cola Masitta", "Coca-Cola Masitta"
When I pointed to the bottle of ``Zero,'' the bottles said, ``What does mashitta mean?'' ``It means delicious!'' ``Look at this carbonated drink! It looks delicious, right?'' ``No, no, it's cold.''
It's better to be there! ” “Choose, choose!” and it will become even more lively. When HYEIN chooses a bottle, he is taken aback and says, “Eh, that one…?” He didn’t choose it.
A voice saying "Coca-Cola Zero". HYEIN gulps down the Coca-Cola Zero he chose and looks surprised at how delicious it is. At the end, ``Choose. Coke Zero
Deliciousness. The commercial ends with a scene in which all members of "New Jeans" pose with a bottle of "Coca-Cola Zero" in line with the message.
●A shop that feels like it's alive? “LIVING MART by Coca-Cola ZERO” appears in Harajuku
From February 6th (Tuesday) to February 18th (Sunday), 2024, “Coca-Cola Zero”’s living store “LIVING” will be held in Harajuku.
MART by Coca-Cola ZERO will be open for a limited time. The main store is "Coca-Cola" just like the commercial.
A restaurant where ``Zero'' speaks to you and emphasizes its own deliciousness. other
Also, various products move and talk to customers. There are also moving store decorations and fixtures, making it seem like the entire store is alive. It's a playful and exciting experience that's different from the experience you get at the stores you usually go to.
This is a store where you can have an exciting experience of choosing. You can also enjoy the world view of the commercial by humming "Coca-Cola Masitta" and choosing "Coca-Cola Zero". "Ko
Also pay attention to the voices of voice actors Subaru Kimura and Sumire Uesaka, who pretend to be "Ca-Cola Zero" and talk about its deliciousness. In addition, there are a total of 10,000 cans, each created by generation AI.
There are 10,000 profiles, including places of origin and hobbies, so you may be able to meet your fateful Coca-Cola Zero. Sample product “Coca-Cola
In addition to "Zero," you can also take home some of the products as novelty items (the type of novelty will be determined by a lottery held at the cash register on the day). There is also an eat-in area, so you can choose
You can also drink the fateful ``Coca-Cola Zero'' in the most delicious situation only available here. Choosing a product is something we do on a daily basis, but if
What kind of exciting experience would it be if the products moved and talked as if they were alive? “LIVING MART by Coca-Cola
We want you to enjoy a new "choice" experience with "ZERO". [Date and time] February 6th (Tuesday) to February 18th (Sunday), 2024 11:00-19:00
Closed: February 8th (Thursday) and February 13th (Tuesday) *Customers are limited to one visit per day. *Sample "Coca-Cola"
Zero" is limited to one bottle per person. *Distribution will end as soon as the novelty item runs out. *Shop opening hours are subject to change.
[Venue] Yodobashi J6 Building, 6-35-6 Jingumae, Shibuya-ku, Tokyo (2 minutes walk from the east exit of Harajuku Station) For the latest information on "Coca-Cola", please refer to the account below.
Official site: https://www.coca-cola.com/jp/ja/brands/coca-cola X
: https://x.com/CocaColaJapan Facebook : https://www.facebook.com/cocacolapark
LINE: https://page.line.me/cocacolajapan Instagram
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: https://www.tiktok.com/@cocacola_japan