”LE SSERAFIM”, follow-up song ”Smart” MV teaser released...Promo activities start from the 7th

``LE SSERAFIM'', who dominated various charts with ``EASY'', will begin promotional activities for their follow-up song. "LE SSERAFIM" will be released at 0:00 on the 5th, HYBE
A teaser of the music video for ``Smart'' from their 3rd mini album record was released on LABELS' YouTube channel, announcing the start of promotional activities for the follow-up song.
In the video, Huh Yun Jin, who looks intellectual with his rimless glasses and white shirt, is seen drinking coffee. Huh Yun Jin doesn't seem to care even if he drops the coffee in his hand.
He pulls up his glasses without showing his eyes, stimulating the curiosity of the viewers. The "Smart" music video was released at midnight on the 6th. “LE
SSERAFIM” will be aired on the 7th, starting with Mnet “M COUNTDOWN”, KBS2 “MUSIC BANK”, MBC “Show!
MUSICCORE” will perform the follow-up song “Smart” on SBS “Inkigayo”. This song became a Hot Topic as soon as it was released at the showcase on February 19th.
collected. The chorus choreography, which features impressive pelvic movements, has become popular on short-form platforms, sparking a dance challenge boom.
Due to this popularity, "Smart" has become Spotify's latest "Weekly Top Song".
It ranked 134th on the chart "Global" (collection period February 23rd to 29th), making it the first album record song from "LE SSERAFIM" to enter the chart.
. The rise in popularity in Japan is also remarkable. This song ranked 91st on the latest (March 3rd) Melon daily chart, and was ranked 91st on the real-time chart "TOP
100" has also increased its ranking. "LE SSERAFIM" was released as the title song "UNFOR" during the promotional activities for their 1st album in May last year.
GIVEN (feat. Nile Rodgers)” and follow-up song “EVE, PSYCHE and the RED
SHOES” became a hit at the same time. In the promotional activities for this 3rd mini album, “EAS
It is expected to recreate the ``double hit'' of ``Y'' and ``Smart.'' In addition, “LE SSERAFIM 2024” was held in Seoul from February 16th to March 3rd.
S/S POP UP” ended with great success. By embodying the artist's identity and album message in the space and official goods, we are creating a sense of fashion as well as fandom.
It has been praised for making ``LE SSERAFIM'' recognized as a lifestyle brand by sophisticated people.