Korean “Mom’s Touch” will “open” a directly managed store in Shibuya in April

Korean hamburger and chicken brand "Mom's Touch" announced on the 11th that it will open a directly managed store "Shibuya Mom's Touch" in Shibuya in April and enter the Japanese market.
revealed. The Shibuya store is Mom's Touch's first directly managed store overseas. Shibuya Mom's Touch is approximately 418 square meters and has 200 seats in the space where McDonald's operated for 39 years.
It will appear as a large-scale store. This location is adjacent to Shibuya's landmark scramble crossing, which has a daily floating population of approximately 3 million people, and is located at Shibuya Station, Tokyo's largest downtown area.
Because it is located in a commercial area with many large shopping malls, it is a lively area that attracts tourists not only from China but also from abroad all year round.
On the 10th of this month, Mom's Touch announced its official expansion into Japan through its official SNS.
Last October, Mom's Touch operated a pop-up store "Mom's Touch Tokyo" in Shibuya for three weeks, and the store was popular with over 33,000 customers visiting the store.
Collected. An official from Mom's Touch said, ``Japan's burger market alone has reached 7 trillion won (approximately 784.6 billion yen), has developed a diverse eating out culture, and is attracting attention in the global market.
"It's a country that has a lot of symbolism," and said, "We will let Japan know about the excellence of K-Burger and spur the expansion of the overseas market."