LG Life & Health expands the Japanese market by selling locally specialized products under the ”CNP” brand = South Korean report

LG Life & Health Co., Ltd., a major cosmetics company, announced that it will launch a new product of its derma cosmetics brand "CNP" specifically for Japan, and will carry out marketing activities. Korean makeup is popular in Japan these days.
As demand for our products is increasing, we are cultivating the market through marketing using influencers online and offering products exclusively for Japan in physical stores, expanding our points of contact with customers.
It's a big plan. For starters, Qoo10, an online shopping mall operated by eBay Japan, a subsidiary of the US mail order giant eBay, will be holding its first discount event this year, ``March Mega Discount''.
In collaboration with book influencers, we sell seasonal products related to cherry blossoms, ``CNP Blackhead Clear Kit.''
Regarding the "CNP Blackhead Clear Kit," the company said, "Nearly 1 million people
Akari Yoshida, a beauty influencer with millions of followers, participated in the design, and there was a lot of interest even before its release.
In addition, the physical store sells cosmetics that match the characteristics of Japanese skin. Locally treated as a quasi-drug
AC-PRO, an acne care product that has received approval from the government, is scheduled to be released in March. A CNP official said, ``While selling our main products in South Korea, we are developing products exclusively for Japan that match local market trends.''
"We provide a differentiated customer experience with our products."