Even though I just drank coffee... “Malicious writing ”, case of Heo Yoon Jin (LE SSERAFIM)

Heo Yoon Jin of South Korean girl group LE SSERAFIM was affected by the aftermath of the boycott campaign against companies classified as pro-Israeli.

　On the 11th, comments were spread around the online community to the effect that Heo Yoon Jin was being attacked for drinking S-brand coffee.

　A closer look at her personal SNS shows a continuous baptism of malicious posts by international netizens, mainly from the Arab world. They have also been criticised for photos showing no visible S-brand beverages, with comments such as "How are you going to change the idol industry when you can't even boycott?" They also left comments such as "learn a little bit", "please, educate yourself and boycott" and "stop drinking S-brand drinks".

　In the past, Jake from the Korean boy group ENHYPEN and singer Jung So-mi have been slammed for drinking S-brand drinks.

　Meanwhile, the boycott of S brand began in October last year when the S brand's labour union posted comments on SNS expressing support for Palestine, and the company filed a complaint against the labour union on suspicion of trademark infringement. In response, all Palestinian supportive and Israeli supportive customers have raised complaints. Consumers started boycotting the S-brand, accusing it of supporting Israel, and pro-Israeli parties also joined the S-brand's non-sale on the grounds that the trade union supports Palestine.