”RIIZE” special collaboration with Los Angeles Tourism Bureau...largest campaign ever

The boy group "RIIZE" has a special collaboration with the Los Angeles Tourism Bureau (hereinafter referred to as the LA Tourism Bureau), and it is a Hot Topic.
According to SM Entertainment on the 13th, the global advertising campaign “L
``A is Now Playing'' compares LA to a movie and invites travelers from all over the world to the LA red carpet.
The main travel themes and sightseeing spots will be introduced through a series of six videos created with Tisto. In particular, the BGM of the campaign video that will be aired in Korea is “RIIZ
E's debut song "Get A Guitar" was selected, and this was an active effort by the LA Tourism Bureau, which took note of the "Get A Guitar" music video (MV) filmed in LA.
Since it was realized through a proposal, it once again made us realize the global influence of "RIIZE." Furthermore, this campaign is the largest investment in the history of the LA Tourism Bureau, and is one of the largest in Korea.
This event is being held on a large scale, in order to get closer to the 2040 generation, which is the target audience for LA tourism, and to get closer to the 2040 generation, which is the target audience for LA tourism.
RIIZE" has been decided and is attracting attention. Adam Burke of the LA Tourism Bureau
Director Burke) said, ``This advertising campaign with K-POP star RIIZE is a great way to expand LA tourism in the Korean market.
This will go a long way in further strengthening the recovery and supporting local tourism industry partners and businesses."
Meanwhile, "RIIZE" will be held from May 4th to 5th in Jamsil Room, Songpa District, Seoul.
Starting with the Seoul performance held at the inner gymnasium, “2024 RIIZE FAN-CON TOUR 'RIIZING
DAY' and will visit 9 regions around the world including Seoul and LA to meet local fans.
.