“NewJeans” and “ETA” MV win bronze medal at “Spikes Asia 2024”

The "ETA" music video for "New Jeans" won a bronze award at one of the largest advertising festivals in the Asia-Pacific region.
According to management officeADOR on the 18th, the music video for "ETA" by "New Jeans" was released by "Spikes".
Asia2024" (Spikes Asia 2024), won the bronze award in the music category. Also, a campaign in collaboration with Coca-Cola was a finalist in the same category (Shortlis
ted), proving the global influence of "New Jeans". “Spikes” started in 1986.
Asia'' is an event organized by the organizing committee of the global advertising festival ``Cannula Eons''.
It is a representative advertising festival in the Heiyo region. Recognized as an authority in the marketing and brand industry, this year's award was given to works with outstanding creativity out of a large number of entries in 25 categories.
It was selected as a work. The music video for “ETA” is one of the triple title songs of “NewJeans” second EP “Get Up” released in July last year.
Filmed and produced by director Shin Woo-seok of Dolphiners Films, a film and advertising studio, as part of global brand Apple's "Shoot with iPhone" campaign.
. At the time, ADOR's general producer Min Hee-jin explained the background of the production, saying, ``We want to break away from the traditional framework of music video production and easily create music videos using lighter equipment.''
Was. In addition, the music videos and collaborative works of "New Jeans" have attracted attention one after another at leading international advertising festivals, and have been praised for their innovative attempts and planning ability.
has been done. At the 2024 Clio Music Awards in the United States, which was held in January this year, the music video for “Ditto” won the Film & Video category.
Selected as a candidate for the grand prize. Furthermore, the “#ImSuperShy” campaign co-produced with YouTube Shorts won a silver award in the design category of the fan engagement category.
Awarded. The video for Coca-Cola Studio's global anthem "Real Magic" won the Silver Award in the Music Use category (works longer than 5 minutes) in the Film & Video category, and won the Film & Video Technology Award.
It has been recognized for its creativity in various categories, including winning the Bronze Award in the Visual Effects category.