ホンダコリア、“2024韓国産業ブランドパワー”モーターサイクル部門で22年連続「1位」
Honda Korea ranks first in the motorcycle category of “2024 Korean Industrial Brand Power” for the 22nd consecutive year
On the 27th, Honda Korea was selected for the 22nd consecutive year in the motorcycle category of the ``2024 Korean Industry Brand Power'' (K-BPI) supervised by Korea Management Association Consulting (KMAC).
I was chosen as number one," he said. Honda Motorcycles ranks highest in all evaluation indices in the K-BPI motorcycle brand category, including recognition, image, and favorability.
It also received high praise and took first place. "Brand Power of Korean Industry" is an index based on a survey of brand influence among more than 12,500 general consumers, and is a measure of brand power.
It is used as an important indicator. Honda is the world's No. 1 motorcycle brand with cumulative sales of over 400 million motorcycles worldwide, and is also an excellent company in Korea.
It has a reputation as a brand. CEO Lee Ji-hong said, ``The reason why Honda Motorcycles was able to win the first place for 22 consecutive years is because of all the love and support we have sent to Honda Motorcycles.
I believe this was possible because of our customers who supported us.''We will continue to listen to the domestic market and the demands of our customers, and strive to lead the domestic motorcycle culture through differentiated products.''
I will try my best to do so."
2024/03/28 08:04 KST
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