KOTRA holds “Korean wave products” promotional exhibition at department store in Nagoya = South Korea

On the 29th, the Ministry of Trade, Industry and Energy and KOTRA (Korea Trade-Investment Promotion Agency) announced that "From the 28th of this month to April 2nd, at JR Nagoya Takashimaya Department Store,
The event will be held to promote fashion items that are gaining attention through social media in Japan.
The exhibition was held to support the development of sales channels for Korean consumer goods companies, including Korean-style clothing, miscellaneous goods, and creative products. 15 consumer goods companies selling Korean-style clothing, bags, and miscellaneous goods participated in this promotional exhibition.
In Japan, the demand for Korean products is on the rise due to the influence of the 4th Korean wave. According to the Japan Cosmetic Industry Association (JCIA), Korea is expected to rank first (7th) in the cosmetics import value category for Japan in 2022.
Recently, Japanese consumers have been showing a lot of interest in Korean cosmetics as well as fashion accessories through social media.
According to statistics from the association, South Korean fashion goods exports to Japan are expected to grow from $140 million (approximately JPY 21.19 billion) in 2021 to $170 million (approximately JPY 25.7 billion) in 2023.
300 million yen), an increase of approximately 22.0%. Choi Jong-nak, director of KOTRA's Nagoya Trade Center, said, ``The popularity of the Korean Wave, which has continued for about 20 years, has now become a part of Japanese life.
``KOTRA will actively support Korean companies so that Aichi Prefecture, known as the heart of Japanese manufacturing, can develop into the center of the Korean wave.''