Korea's ”HOLLYS Coffee” opens first store in Osaka... ”K Cafe” targets people in their 20s and 30s

Korean coffee specialty store "HOLLYS" will be expanding into Japan. Hollys has announced that "We will open our first store at Namba Marui in Osaka in the first half of this year."
Japan is the fourth largest coffee consumer in the world and the first largest in Asia. In Japan, Korean-style cafes and desserts have recently become popular among people in their 20s and 30s, and Korean culture is on the rise.
Holly's has chosen Japan as its global expansion point. By expanding into Japan and opening stores, Holly's aims to more effectively convey its brand value and concept.
The company plans to introduce new menus and services that can be offered at the store. It also plans to communicate directly with local customers to hear their real opinions and ensure its competitiveness in the Japanese and global markets.
Lee Jong Hyun, CEO of Holly's, said, "Since the news of Holly's expansion into Japan spread, we have already received inquiries from Japanese businesses about opening stores in the country. Holly's will open in Namba Mall.
Starting with this store, we plan to expand to other major cities in Japan and then enter overseas markets."