SM Entertainment teams up with Kakaogames to release mobile game based on artist IP

SM Entertainment announced on the 16th that it will team up with Kakao's game-specializing affiliate KakaoGames to develop mobile games.
SM Entertainment signed a contract with KakaoGames on game releases at its headquarters in Seongsu-dong, Seoul the day before.
Six people from SM Entertainment, including Kakao Games CEO Han Sang-woo and business division chief Lim Yeon-jun, attended the event.
This is the first time that the company has entered the gaming industry with its entire IP (intellectual property rights). SM Entertainment and KakaoGames will launch the mobile game "SM
Kakaogames will handle global publishing and services for the game, while METABORA
(CEO Woo Sang-jun) will be in charge of game development, and SM Entertainment will provide the IP of its idol groups to operate the game.
SM Entertainment said, "Users will become managers of artists and take part in actual activities such as managing fans and taking photos.
It will be a mobile game that allows users to manage artists through digital collections based on the SM Games app.
"STATION" is a short-term game where you can enjoy various kinds of mini-games, △ artist training, △ schedule
The content is planned to include management, album activities, artist promotion, photo card collecting, and top loader decorations.
SM Entertainment CEO Jang Cheol-hyuk said, "We are grateful to all the fans who love SM Entertainment.
"We are happy to be able to provide an opportunity to consume various types of content," he said, adding, "We will be trying out even more content mixes within the Kakao Group in the future."
Han Sang-woo, CEO of KakaoGames, said, "We will combine our own service and development capabilities with SM Entertainment's powerful content power to create something new in the global digital content market.
The plan is to provide an entertainment experience."