YG's new girl group BABYMONSTER becomes Adidas global partner!

YG's new girl group BABYMONSTER was selected as Adidas' new global partner upon their official debut.
ENTERTAINMENT announced, "BABYMONSTER will begin a global partnership with Adidas."
As a result, the seven members will be
She is expected to play an active role as the new face of the brand, starting with the "ORIGINALS Campaign".
She has attracted attention for being chosen as a model for a fashion brand less than a month after starting her music career in earnest.
While success in the advertising industry is one of the indicators that measure the popularity and competitiveness of a team, the high interest and expectations for BABYMONSTER are spreading not only to the music industry but also to various other industries.
Adidas said, "As soon as the teasing pictorial was released, it was flooded with enthusiastic interest from K-pop fans all over the world, and we can really feel the popularity of BABYMONSTER.
"We ask that you look forward to the campaign content that will include an original story, which will be released soon," he added.
On April 1, BABYMONSTER released their first mini album [BABYMONS7ER] as a complete group, creating a worldwide sensation.
The album sold 401,287 copies in the first week after its release, setting a new record for the first debut album of a K-pop girl group.
They are also showing great momentum on YouTube. The title song "SHEESH" music video is the fastest ever for a K-pop girl group's debut song.
The song surpassed 100 million views on YouTube in just 10 days, and the number of subscribers to the official channel has exploded since the release of the new song, exceeding 5.1 million.
In addition, the group is packed with excellent performance skills including vocals, rap, and dancing.
The newly released Music Program stage and various live clips have been well received among music fans. The "SHEESH" music is also rising on various charts.
The song is breaking its own records every day on the US Billboard main chart and Spotify global chart.
They are also making their presence known by climbing the rankings on Korean music sites such as Melon.