IVE launches wave mule campaign with PUMA (Korea)

Sports brand PUMA has launched a "WAVEMULE" campaign in collaboration with the Asia-Pacific ambassador girl group "IVE".
The Wave Mule is an upgrade of Puma's summer franchise "Wave" into a mule shape, and is a combination of excellent functionality and trendy design.
It is a summer daily shoe that combines the design of the existing "Wave Flip" midsole and outsole "Wave Line" design.
The mule type has been made more practical by using a platform midsole that is about 5 cm high, which gives the effect of making the feet look longer and is made of high-density ethylene vinyl acetate (EVA).
A) is applied to achieve cushioning that prevents fatigue even when worn for long periods of time. In addition, there are holes on the inside for ventilation, so it is comfortable to wear even in hot and humid summers, and the removable soft cover
By adding a SOFT FOAM+ insole, you can wear it more comfortably on a regular basis, and you can remove the insole for a refreshing look in rainy weather.
It will be released in four colors: white, black, pink, and gray, and can be used for various summer styles. A person from the Puma Korea marketing team said, "These are the summer colors that represent Puma.
The franchise's 'Wave' series has been a popular item every year since 2021," and "We will continue to offer a wide range of products that combine excellent comfort and design in line with seasonal trends."
We plan to showcase this through content."