”IVE” ”IVE SWITCH” pop-up store opens...expanding overseas

IVE, an icon admired by the MZ generation (millennials and Z generations, born between the 1980s and 2000s), is holding a pop-up store to celebrate the release of their new album.
IVE will be holding the "IVE SWITCH" event at the LINE FRIENDS STORE Gangnam branch from the 3rd to the 12th.
This pop-up store will feature the second EP album "IVE POP-UP" which is packed with the diverse charms of "IVE".
The decoration is based on the theme of "IVE SWITCH" so that you can enjoy "IVE SWITCH" even more.
The "POP-UP" will feature a huge poster of IVE, a replica of the filming location of the title song "HEYA" music video, and more.
There will be a photo zone and other facilities to provide fans with special memories. There will also be a promotion booth for the new album, as well as merchandise featuring the new image of "IVE" and the official character "minive
Various items related to "minive minini" will also be on sale. "minive minini" is the official character "miniv" that reflects the individuality of the members of "IVE".
The six characters, Anjini, Dalnini, Nalini, Cherini, Chiizuni, and Rannini, were created as miniatures of the original "DIVE" (official fan club name).
The members' desire to create a new world is embodied in the name. In addition, "IVE" will attract fans with a variety of attractions, including various spaces and "minive minini".
SWITCH POP-UP" will be opened overseas in the future, and will be able to interact with global fans. "IVE" released their new album "IVE" on the 29th of last month.
SWITCH" and is currently promoting the title song "HEYA."