HYBE vs ADOR: Long-term conflict... New Jeans, ILLIT, and LE SSERAFIM hurt

As the conflict between HYBE and ADOR CEO Min Hee-jin intensifies, it is having a negative impact on the agency's artists.
HYBE claims to seize management rights from ADOR CEO Min Hee-jin and makes malicious claims against her
The conflict is deepening with CEO Min Hee-jin refusing to back down from the controversy. It has been more than 10 days since the controversy broke out on the 22nd of last month. HYBE has begun an audit of ADOR's management.
When HYBE CEO Min Hee-jin refuted these facts at a press conference, she responded, "The allegations are distorted.
Furthermore, earlier this year, CEO Min Hee-jin made a false claim against HYBE as CEO Exclusive without going through ADOR's board of directors.
It was revealed that HYBE had requested that the company give them the authority to terminate their exclusive contract with Jeans, which HYBE reportedly refused.
Min Hee-jin, CEO, completely denied the allegations of taking over management rights and mentioned the "ILLIT New Jeans copy affair."
The achievements of "New Jeans" are being seriously undermined, and HYBE's newly announced girl group "ILLIT" is being criticized for being "New
In the process, they also called "ILLIT" a "counterfeit product."
Regarding the authority to terminate the contract with New Jeans, CEO Min Hee-jin said, "HYBE distorted and fabricated the truth and waged a public opinion war.
"The purpose of this was to resolve unreasonable interference with New Jeans and to operate the label independently," they said.
As such, HYBE and CEO Min Heejin are in a sharp conflict, with multiple counterarguments.
This process is having a negative impact on the artists. First, ILLIT CEO Min Hee-jin said, "New
Some internet users also called "ILLIT" "N
Shortly after their debut, ILLIT's glory with "Magnetic" was instantly tarnished.
Jeans is also caught between HYBE and CEO Min Hee Jin and is in a difficult position. Netizens are worried that the conflict between HYBE and CEO Min Hee Jin will deepen, and are wondering if "New
It is unclear which side "LE Jeans" will remain on. "New Jeans" is facing a series of bad news for its comeback.
SSERAFIM has also been affected. Min Hee-jin, the company's president, said at a press conference,
Jeans" and "LE SSERAFIM" became HYBE's first girl group.
Negative views of "LE SSERAFIM" intensified after the brand claimed it had been stopped from promoting "LE SSERAFIM Jeans."
ZICO, who recently made a comeback with his new song "SPOT!", will be teaming up with HYBE artists.
When they filmed a challenge video, some people criticized them for not being able to read the atmosphere.
This is having a negative impact on artists such as "SSERAFIM," "New Jeans," and "ZICO."