Soju brand ”Hwayo” collaborates with popular manga ”Jeokke Jianghu” to sell 10,000 bottles in limited edition (Korea)

Hwayo, a member of the pottery manufacturing group Kwangjuyo, which produces the pure rice shochu "Hwayo", is releasing a special edition "Hwayo - Jeokke Jiangho Edition" to commemorate the 30th anniversary of the serialization of the long-running Korean manga "Jeokke Jiangho".
This is the first collaboration product since the launch of "Kaoru" in 2005. "Nekketsu Jianghu" began serialization in 1994 and has sold 8.5 million copies of the book to date.
It is the longest-running serialized comic in Korea. Founded in 2003, Hwayo began selling Hwayo 41, a 41% alcohol product, in 2005, and has led the way in the premiumization of the pure rice shochu market in Korea.
The company is the first in the alcohol industry to obtain HACCP certification, an international standard for food hygiene management set by the European Union, and is also planning to open a second factory in December 2023.
The "Huoyao Edition" includes Huoyao's representative products, "Huoyao 25" and "Huoyao 41," both of which have an alcohol content of 25%, as well as the characters Han Bi-kwang and Peonma from "Huoyao: The Fiery Wanderer."
The packaging features a divine army. 5,000 bottles of each beer will be produced in limited quantities, totaling 10,000 bottles, making them even more rare. The "Hwa Yao Jeok Kyu Jiang Hu Edition" is available on the Korean alcohol ordering app "Daily
In addition, a pop-up display celebrating the 30th anniversary of the serialization of "Jeokke Jianghu" will be set up at the cafe "Fantazit" until June 16th.
It will also be on display at Tor, and there will be a local purchasing event with limited quantities available from May 17th to 19th.