”IVE” releases music video for double title song ”Accendio”... YouTube's popularity soars to #1

On the 15th, the group IVE released the music video for "Accendio," the double title track from their second EP, through their official YouTube channel.
The music video is characterized by its sensual visual beauty and cinematic imagination. The other members beckon to the timid Ga-eul from inside the pool.
Ga-eul disappears while diving and reappears with a mysterious magic stick. Looking at the shining magic stick with curious eyes, "IVE" sees another self.
At that moment, the master of the magic wand, the blackened "IVE", appeared and fought to get the magic wand back.
The group also attracted attention by performing dynamic scenes and creating a dynamic performance. In addition, IVE, who wore white and black visuals, showed off an even more powerful performance with a perfectly synchronized group dance.
In particular, in the scene where time and space change, faded items such as toys and hats used in childhood were left as if they were stuffed, garnering attention.
The scene where no one leaves without the magic wand is impressive, and "IVE" ends with the characters gaining self-confidence and enlightenment through this stimulating experience.
The music video is a lingering work that combines IVE's enchanting and mysterious visuals with his unique voice.
The music video for "Accendio" was directed by Korea's best commercial director, Yoo Gwang-gin, and was released last year.
Starting with the music video for "Either Way," which was released in 2016, the group also showed excellent visual beauty in trendy yet delicate scenes in "Accendio."
Immediately after the video was released (at 5 p.m. on the 16th), it was listed as the number one trending video on YouTube and the number three trending music.
"Accendio" was created in collaboration with various composers through "Song Camp."
It is a song that has been sung by IVE's charming voice and energetic melody, expressing the fatal emotions of love. In particular, Dynamicduo's Gaeko and lyricists Seo Ji-eum and Seo Jeong-ah
"IVE" unfolds its unique and interesting storytelling into the song, enhancing its perfection and captivating the listener. Not only that, the dance for "Accendio" was done by the dance crew "La
The song was completed by "Chica" and "BEBE" leader and dancer Bada working together to create a piece that conveys the unique energy of "IVE" with great detail, adding to the enjoyment of the show.