”IVE” ranked first in idol group brand reputation in May... ”HEYA” and ”Accendio” ranked high in search results

IVE has proven its popularity by taking first place in the idol group brand reputation rankings for May.
According to the big data analysis results of the "Popular Brand Reputation" ranking, IVE took the top spot. Following IVE, ILLIT came in second and SEVENTEEN came in third.
The top 10 idol group brand reputations in May 2024 are as follows:
"IVE", "ILLIT", "SEVENTEEN", "(G)I-DLE", "LE
SSERAFIM", "BLACKPINK", "BABYMONSTER", "TWS", "BTS", and "NCT".
IVE, which came in first place, had a brand participation index of 1,483,100 and a media index of 1,74
The total brand reputation index was 7,776,870, with a communication index of 2,326,017 and a community index of 2,219,576.
This is an increase of 243.82% compared to the previous year's reputation index of 2,261,882.
From the beginning to May 16th, 84,336,168 pieces of idol group brand big data were extracted, which is a 29.02% increase from the 65,367,855 pieces in April.
Director of the Korea Corporate Reputation Research Institute, Koo Chang-hwan, said, "IVE, which ranked first in the idol group brand reputation in May 2024, is ranked as lucky and
Words such as "Wonyoung-like" and "challenging" were ranked highly, and in keyword analysis, words such as "HEYA," "Accendio," and "Korean-style" were ranked highly.
In the negative ratio analysis, the positive ratio was recorded at 90.61 percent," the company said, revealing the results of its brand analysis of IVE.
On the 15th, IVE released their second mini album "IVE
SWITCH's double title song "Accendio" has been released as a music video.
The music video that was released is a masterpiece of cinematic imagination and sensual visual beauty.
The video begins with the other members reaching out their hands to Gaul, who is standing there, then disappears while the other members dive underwater, and reappears with a mysterious magic wand.
Staring at the glowing magic wand, the members transform into another version of themselves, revealing their gorgeous fairy-like appearances. At that moment, the original owner of the magic wand, the blackened "IVE", appears.
The film depicts a dynamic scene where people fight to get the magic wand. In the end, no one is able to own the wand and it disappears, and "IVE" is an exciting experience.
The story concludes with the protagonist gaining self-confidence and enlightenment. IVE's fascinating and mysterious visuals and unique sound are fused together to create a work that leaves a lasting impression.
IVE will be showcasing a variety of stages through music programs including Mnet's M COUNTDOWN with Accendio.