A new wind is blowing in K-POP...Billboard records are being broken and a second revival is underway

The global fandom (= a world of enthusiastic fans) of K-POP idols is accelerating. As the global fandom is built up quickly, solid results are being achieved in various indicators.
The Billboard charts, which represent the United States, the world's No. 1 music market, are a prime example. In the past, it took several tens of months to several years for a song to make it onto the Billboard main charts, but now it takes as little as a decade for a song to make it onto the Billboard charts.
The group has produced results in just one month since its launch. Experts say that K-pop, which is currently in a transitional period, is now at the stage of settling down as a global music genre. Kim, a pop culture critic, said, "BTS is a new
Having paved the way, junior K-POP artists are building new achievements on top of it. They build fandoms before their debut and promote their music through short forms such as TikTok and Reels.
"It took five years to reach the top of the Billboard 200...NewJeans is an achievement in one year"
The Billboard 200, the main album chart on the Billboard charts, is a traditional album chart that includes physical albums.
The total album consumption figure is calculated by adding together the sales volume, the number of streaming times converted into album sales volume (SEA), and the number of digital downloads converted into album sales volume (TEA).
The ranking is determined by how many albums they have sold. BTS released "LOVE YOURSELF 轉" in 2018.
'Tear'" reached the top of the Billboard 200 five years after their debut. In 2015, they released "HWA YANG YEON HWApt.2," which was their first album to chart on the Billboard 200.
TS slowly expanded its fandom in the United States and three years later, it reached number one on the Billboard 200. Among K-POP female singers, BLACKPINK is expected to reach number one in 2022.
Their second full-length album, "BORN PINK," topped the Billboard 200 just six years after their debut.
The hero who drastically shortened this record is "NewJeans".
With their second EP "Get Up," they topped the Billboard 200 just one year after their debut, four years ahead of BTS and five years ahead of BLACKPINK.
["Speed Up" song enters HOT100 chart in one month] K-pop has also charted in the HOT100, the main Billboard singles chart that measures the popularity of artists in the US.
The HOT100 is a chart that ranks artists based on the number of radio broadcasts, music sales, and streaming records in the US.
Unlike the Bollywood 200 chart, the HOT100 chart requires that the music is actually consumed in large quantities in the United States, which puts a lot of handicaps on K-POP artists who release non-English songs.
This is made clear by the fact that the only K-pop boy groups to have successfully charted in the HOT100 are BTS and Stray Kids.
BTS first charted on the HOT100 chart (67th place) with the title song "DNA" from their album "LOVE YOURSELF 承 'Her" released in 2017.
This is an achievement 51 months after their debut. Since then, BTS has released English songs and begun to conquer the American public, and since their first No. 1 hit with "Dynamite," they have had eight songs reach the No. 1 spot on the Hot 100.
Since "BTS", the cycle of K-POP singers charting in the HOT100 has become shorter.
SSERAFIM has made it onto the HOT100 chart in just 22 months since their debut, and has released the "FIFTY"
FIFTY was the first K-POP group to chart in the HOT100 with their song "Cupid" just four months after their debut.
The record for the most number of hits is held by ILLIT. ILLIT successfully charted in the HOT100 (ranked 91st) within a month of their debut with their debut song "Magnetic".
An OP entertainment agency official said, "Recently, the 'Speed Up' version, in which the playback speed of the music source is adjusted to 130-150%, has become popular on TikTok, Reels, and other short forms.
The speed-up version of ILLIT's "Magnetic" also led to popularity, allowing them to chart in the HOT100 just one month after their debut."
"K-POP is no longer just a type of music that only certain fandoms like... it has become a genre in its own right." Experts say that K-POP has established itself as a major music genre in the US and around the world.
The number of K-POP streams on Spotify, the world's largest music platform, last year was counted at 580 million, the highest number ever.
According to Luminate, an analysis of the languages of the top 10,000 most-streamed songs in the US last year revealed that Korean songs were the second most-consumed form of non-English music, behind Spanish songs.
A survey has come out stating, "K-pop is no longer just a genre that only certain fandoms like, but is establishing itself as a genre that is popular among the masses."
"In America, K-POP is already being accepted as a genre of its own," he said. Global idols produced using the K-POP system will usher in a "second K-POP revival."
There is also a prospect that it will be a global girl group produced by JYP Entertainment and Republic Records, and a global girl group produced by HYBE.
It is expected that "Katseye," a new boy band produced by SM Entertainment in collaboration with the British entertainment company Moon & Back, will lead the revival.
Critics expect that "if they are produced through the systematic K-pop system and promote in a way that builds a fandom right before their debut, they will achieve stronger results in the global music market."
Ta.