Korea Fashion Association establishes Fashion IP Center to protect intellectual property rights

In order to address the intellectual property rights infringement issues faced by fashion companies, the Korea Fashion Association has set up a direct support center to take action.
The Korea Fashion Industry Association announced on the 4th that it will hold an opening ceremony for the Fashion IP Center at the Yeongwon Trade Myeongdong Building in Jung-gu, Seoul.
The ceremony was attended by about 130 people from fashion designers and brand companies.
In her opening remarks, Song Rae-eun, president of the Korea Fashion Industry Association, said, "Recently,
The growth of Chinese e-commerce, the collapse of borders in distribution networks, and the development of AI have made it easier to plagiarize designs, raising concerns about serious IP damage to K-fashion," he said.
"We hope to use this opportunity to systematically protect the IP of Korean fashion," he said, explaining the motivation behind the establishment of the association.
"The number of counterfeit goods is increasing in other product categories, such as cosmetics, and we are seeing this trend in other industries as well," he said.
"I hope that this initiative will spread," he said. The center's signboard was then unveiled and its operation plan was announced.
The representative lawyer gave a lecture on the theme of "The Importance of Brands and Design in the Fashion Industry." The main mission of the Fashion IP Center is to
The Center's activities include protecting trademarks and design rights, monitoring the distribution of counterfeit goods and eradicating design theft, and changing the attitudes of consumers and sellers. To this end, the Center is responsible for preventing and responding to intellectual property rights disputes, investigating infringements, and
Comprehensive support for protecting K-fashion intellectual property rights, including identification and authentication of counterfeit products, appraisal of infringing products and reporting to law enforcement, and customized intellectual property education and consulting.
In addition, the center will conduct constant monitoring to identify online distribution of counterfeit goods in advance and will be the first to support major online markets in blocking counterfeit goods.
In addition, the company is working on a program to eradicate counterfeit goods, called "Don't Copy, Don't Sell, Don't
Through "Buy," we aim to raise awareness of counterfeit goods and create a healthy market environment.
Through the center, the association plans to strengthen support for Korean fashion companies in establishing domestic and international distribution order and exporting overseas, thereby increasing their competitiveness in the global market.