”BTS” ranks first in idol group brand reputation... ”JIN, discharge, free hugs” of interest

"BTS" was ranked first in the idol group brand reputation. According to the Korea Corporate Reputation Research Institute, the idol group brand reputation June 2024 big day
The analysis results were 1st place "BTS", 2nd place "SEVENTEEN", and 3rd place "IVE". The Korea Corporate Reputation Research Institute is analyzing idol group brand reputation big data,
We extracted 71,624,608 pieces of idol group brand big data from May 13, 2024 to June 13, 2024. Brand big days for idol groups in May
The idol group brand reputation was analyzed by integrating boy groups and girl groups into the brand category.
The brand reputation index was analyzed by measuring consumer participation index, media index, communication index, and community index for the idol group brand.
The "BTS" brand, which ranked first in idol group brand reputation, had a participation index of 246,176, a media index of 720,343, and a communication index of 1,071,411.
The brand index was 2,466,647 and the community index was 3,236.66, up 177.09% from May's brand index of 2,406,950.
Director Gu Chang-hwan said, "In the June 2024 idol group brand reputation ranking, the brand 'BTS' ranked first.
Looking at the brand category, it was down 15.07% compared to the idol group brand big data of 84,336,168 in May. A detailed analysis showed that brand consumption was 36.3
"The ranking was down 3%, brand issues down 28.35%, brand communication down 11.34%, and brand diffusion down 4.30%."
He continued, "The 'BTS' brand, which ranked first in the idol group brand reputation in June 2024, is ranked 1st in the link analysis of 'discharge, unchanged, celebrate
In the keyword analysis, 'JIN, ARMY, and free hugs' appeared highly. In the positive/negative ratio analysis, the positive ratio was recorded at 94.86%."