Kim Soo Hyun selected as bench model for Philippine fashion brand... proving her global influence

Actor Kim Soo Hyun has been selected as the model for BENCH, a global casual clothing brand representing the Philippines.
On the 16th, Bench released the new season visuals with Kim Soo Hyun on their official SNS account, along with a message to the entire Philippines.
The drama has launched a large-scale viral marketing campaign on big screens in major regions around the world. Casting Hub, which handles Korean wave marketing for Bench, said, "Kim Soo Hyun has been cast as a free agent.
She has emerged as a bench model representing the Philippines and is receiving an explosive response locally." Kim Soo Hyun has appeared in "Moon Embracing the Sun," "My Love from the Star," "Psycho
With a strong filmography including "But It's Okay," she has established herself as a top star not only in Korea but also overseas.
"Queen of Tears" ranked first in the Netflix Top 10 Series (Non-English) category worldwide, and the final episode 16 had a 24.9% (Nippon
Kim Soo Hyun has been performing in Bangkok, Yokohama, Hong Kong, Jakarta and other cities as part of her Asia tour.
It proves your spirit.