Korean instant noodles recalled in Denmark for being ”too spicy” - could this be an unexpected advertising effect as media reports raise interest?

Three types of instant noodle products in the "Brudak Stir-fried Noodles" series by Samyang Foods, a major Korean food company, were subject to a recall in Denmark, and the news was reported by media around the world.
The report has sparked interest in "Bludaq Stir-fried Noodles," with the South Korean newspaper Hankyoreh reporting that it "accurately shows the effectiveness of 'noise marketing.'"
On the 11th of this month, the Danish food authorities announced that they would investigate three types of "Brudak Stir-fried Noodles" series: "Hekubrudak Stir-fried Noodles 2x Super Spicy," "Hekubrudak Stir-fried Noodles 3x Super Spicy," and "Brudak Stir-fried Noodles in Soup."
The company ordered a recall, citing that the product contains a high content of capsaicin, the hot ingredient in chili peppers, which may be harmful to the human body. It also urged consumers to discard the product.
The Scoville rating for LUDAk stir-fried noodles, which indicates how spicy they are, is around 4,400, but the "double spicy" version is 8,800, and the "triple spicy" version is 12,000. Both products are not sold in Korea and are only exported overseas.
Regarding the response from the Danish food authorities, a Samyang Foods official said, "It is not a quality issue, but rather a voluntary recall due to the possibility that problems may occur due to the spiciness of the product.
"We export the product in question to countries around the world, but this is the first time that a recall has been conducted for this reason," the company said.
Samyang Foods' Black Bean Stir-fried Noodles, which are now gaining popularity around the world, were first produced by the company in 2011.
It is an extremely spicy instant noodle that was released in 2012. It has been made into a series of products such as cheese, curry, kimchi, and fried noodles, and more than 4 billion units have been sold.
The "Fire Noodle Challenge," in which people try to eat spicy Korean instant noodles, has spread worldwide. On the video sharing website YouTube, there are 1 million related videos alone.
The Blue Duck stir-fried noodles are also a way for consumers to create products that are already in stock, such as Chapaguri (a recipe that combines two types of instant noodles, Chapagetti and Neoguri).
This sparked a boom in "modify+consumers," people who adapt and create products that did not yet exist.
Samyang Foods, which sells Black Fried Noodles, was the first food company in Korea to sell instant noodles.
Samyang Ramen, which was launched in 1963, was created by the late founder Jung Jun-yoon (Chun
The product was invented by Jun Naka. The reason behind the creation of this product is that Mr. Chung's desire to relieve poverty among the people was sympathized with by Kiyosumi Okui, the president of Myojo Foods in Japan, who offered to share the technology with the company.
Samyang Foods has received the Danish food authorities' orders and has asked an external agency to measure the amount of capsaicin in its products.
In its opinion, the company said, "When the Danish Veterinary and Food Agency calculated the capsaicin content, it calculated it as 113 milligrams per bag based on the total weight of 140 grams.
However, the noodles in Black Fried Noodles do not contain capsaicin, only the soup, so the calculation should be based on the weight of the soup (31.8 grams).
If you do the math, the total capsaicin content per packet of ramen is only one-quarter of the level announced by the Danish government."
The Danish recall measures were reported by various sources, including the British public broadcaster BBC and the French news agency AFP.
The media in various countries have reported on the incident. The BBC and other media outlets have even had reporters try the noodles and report on them. As a result of the coverage in various countries, the popularity of noodles has increased.
Spirits are rising. According to the Hankyoreh, the number of searches for the keyword "BLUDACK" on Google hit a record high this month. The Washington Post reported,
The number of posts tagged with the keyword has reached 360 million. Samyang Foods is said to be calmly accepting this phenomenon, but the Korean media is calling it a blessing in disguise.
Reports include "turning misfortune into blessing" (Nippon News) and "turning misfortune into blessing" (Hankyoreh).