On the 12th, the company announced that it would be holding a major price discount event at its major convenience stores (Lotte Mart, Homeplus, GS Supermarket, etc.).
This event was held in Las Vegas, where exports have increased thanks to the Korean food boom.
The event was planned as a way for the ramen industry to give back to the people. In the first half of this year, ramen exports amounted to 590.2 million dollars (approximately 93.115 billion yen), up 32.3% from the previous year. In particular, exports to China and the United States
For the first time, exports to Korea exceeded $100 million (approximately 15.7 billion yen) in the first half of the year. Nongshim is also expanding its products, such as its representative products like Shin Ramyun, Chapagetti, and Neoguri, as well as Dunji naengmyeon, which is consumed in the summer, and soba noodles.
19 products such as these will be discounted by 10 to 32%. 13 snack products such as shrimp snacks and potato chips will also be discounted by 10 to 33%.
Samyang Foods will also offer discounts of 10 to 28 percent on 24 products, including Samyang Ramen and Buluda Bokkeum Myeon.
Two snack products, Ngong and Satbap, will be discounted by 18%, and two types of Bruda sauce will be discounted by 30%. Ottogi will be offering the most popular ramen, Jin Ramen, Jin Bibimbap, and Jasmine Ramen.
Ren will offer 10 to 30 percent discounts on Yeol Ramen. Paldo will hold a 10 to 34 percent discount event on 15 products, including bibim noodles, bibimbap jol noodles, and wondukkon.
Lee Hyo-yul, president of the Food Industry Association, said, "Ramen is a food that consumers have a high level of sensitivity to, and this discount sale will be a great help to consumers who are struggling with high prices.
"This will be good news," he said. "Food companies' export performance in the first half of this year was favorable, but despite the difficulties they are facing in the domestic market due to rising operating costs,
We would like to express our gratitude to the ramen industry for participating in the event."
2024/07/13 21:39 KST
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