Starbucks launches ”Regional Collection” Annyeong Series MD (Korea)

Starbucks Korea will release the MD for its "Regional Collection" Annyeong series on the 25th to convey the joy of regional tourism to foreign tourists and domestic travelers visiting Korea.
The Regional Collection Hello Series is a new lineup that reorganizes Starbucks' existing City MD for the first time in about five years, and is a collection of
The event was planned to help domestic and international tourists remember the joy of sightseeing in local areas and the sadness of saying goodbye, with the meaning of "Annyeong" as a greeting.
In addition, the scope will be expanded from city units to region units (Seoul, Gyeonggi, Chungcheong, Gangwon, Jeolla, Busan, Gyeongju, Jeju) under the name "City M
The brand name was changed from "Regional Collection MD" to "Regional Collection MD". In order to strengthen the product lineup, key chains and postcard books were added to the existing tumblers and mugs, giving customers more options to choose from.
The tumblers and mugs are designed with 15 tourist attractions and local specialties that represent each region, and the Bearista keychains feature designs of King Sejong (Seoul), Sumunjang (Gyeonggi), and clothing from the Baekje period (Chungcheong).
The motifs are the Korean Peninsula (Qing Dynasty), Mokdong sheep farm (Gangwon Province), tea farmer (Jeolla Province), marine look (Busan), Queen Seondeok (Gyeongju), and female divers (Jeju).
The reason Starbucks is releasing a new regional MD for the first time in about five years is to attract foreign tourists to Korea.
A Starbucks Korea representative said, "The new Regional Collection Hello Series is a simple gift that is perfect for those who want to enjoy a drink.
"Starbucks will continue to promote these products through a variety of product plans, and we hope that Starbucks will continue to be a part of the precious memories of each trip, not just as a promotion."
We plan to bring something new and fun to our customers."