”SM Entertainment's first virtual artist” nævis expands IP universe with huge worldview

The world view and narrative of SM Entertainment's first virtual artist, nævis, has been revealed.
The Birth of the Nævis was released on the official YouTube channel at 6 pm on the 23rd.
"of nævis" is a video content that contains the first story of nævis who came from the digital world (KWANGYA) to the real world, and is reborn as a digital being with a new body.
This is a vivid depiction of the life of a new world. This is a Dolby-exclusive movie theater on LG U+ IPTV service U+tv, which will be able to experience the world through Dolby Vision and Dolby Ethmos.
You can also watch a version with enhanced head-feel. This video not only shows nævis as an artist, but also the relationship between the real world and the digital world (K
The teaser for the diverse IP universe that will be opened up based on the vast worldview that crosses over between the group and WANGYA has heightened expectations for the group's full-scale activities that will begin with their debut in September.
The character nævis, introduced by the SM Virtual IP Center, is a helper character who helps the four members in the story of the world of "aespa".
Following her previous participation as a featured artist in the record song "Welcome To My World" from aespa's 3rd mini album, this is a second exclusive for aespa.
They left a strong impression with their performance at the concert "2024 aespa LIVE TOUR - SYNK : PARALLEL LINE."
nævis offers a variety of visual styles, including vividly rendered with Giant Step's hyper-realistic VFX technology, as well as casual 3D, to suit the characteristics of each platform.
In addition, through voices realized with AI voice technology and content created with generative AI, the group will be able to create a wide range of music and voice acting.
The plan is to expand the IP universe through webcomics, games, merchandise, brand collaborations, etc.