”NewJeans” and Kao's ”Essential” TV commercial, the second in the series, will be aired nationwide from Monday, August 26th, featuring lively and refreshing members on the theme of ”Sports Festival.” start

Kao Corporation's hair care brand "Essential" has the brand concept of "Brighten Me Up! <Excitement changes the world>".
The rebranding will begin in April 2024. The globally popular five-member group "NewJeans" will be used as advertising models in the "Essential" TV commercial that began airing in April.
The second TV commercial featuring "NewJeans" will be aired nationwide from August 26, 2024. The "Sports Festival" version, which will be the second TV commercial featuring "NewJeans", begins with the slogan "A sparkling morning begins.
" is the key message, and the film expresses the liveliness and freshness of the young generation, the target audience of "Essential," through the theme of "Sports Festival."
The theme is a perfect fit for the "Autumn of the Year" theme, and the film depicts the members participating in each competition and struggling. In the film, the members start getting ready in the morning on the day of the sports festival, and then go on to the event with their friends.
You can see the NewJeans members enjoying themselves to the fullest. This is also the first time that NewJeans will be performing a dance in a Japanese commercial, and the song "Bubble
Don't miss the sharp dance moves of the five members, with their silky smooth hair flowing in the wind, to the tune of "Gum"! In this commercial, the members also participate in various sports and dances,
The commercial showcases the beautiful, flowing beauty of "silky, smooth hair," and is packed with the appeal of the "Essential" series of products.
In this commercial, the NewJeans will introduce the features of "Essential," which allows you to keep your hair smooth and silky even after waking up in the morning and moving around all day.
The commercial features members of "ns". The commercial progresses from the morning start of the "Sports Festival", which is the theme, to the members enjoying the event with serious looks on their faces.
In the first episode, DANIELLE lets her hair down in the bathroom and feels the smoothness of her fingers as she anticipates the start of a wonderful day. In the relay, HAERIN has her hair flowing beautifully with a serious expression.
MINJI wins first place in the relay, HANNI enjoys "popping the balloon" with a big smile, HYEIN smiles with joy at winning, and the five members enjoy the sports festival.
The video also includes a depiction of the girls dancing to the CM song "Bubble Gum" to accompany the excitement of the sports festival.
The making-of video shows the smiling faces of the members in between their serious expressions during the commercial shoot, and the friendly atmosphere in which they work on the filming of the "NewJewels" commercial.
The video includes footage of the five members of "ans". You can also see them messing around with each other during breaks in filming, showing just how close they are. <Special interview video>
Q1. What is the highlight of this shoot? HANNI: The point of this commercial is to show a natural look that is typical of NewJeans. I want to show you my smooth and shiny hair.
HAERIN: I had to film a running scene, so I tried hard to make my hair look smooth and shiny.
Q2. What do you pay attention to in your daily hair care? MINJI
: Not only when I dance, but I also want to keep my hair smooth and shiny all the time.
To do this, I always give my hair a massage when shampooing. I also use a hair treatment every night. Q3. Do you have a routine to start your morning off right?
HYEIN: I feel like taking a shower in the morning keeps me feeling fresh until I go to bed that day. So I like to wash my hair in the morning with a shampoo that smells really nice.
Q4. Finally, please tell us your impressions of the shoot. DANIELLE: Personally, I really liked the concept, which was different from the last shoot. Especially being together with the members in this space.
We were able to show everyone how much fun we were having together, so it looks like it's going to be a really fun production. All members: Please enjoy this video a lot too!