This advertisement focuses on the brand value of Ace Bed again with the phrase "The official word for deep sleep that everyone knows: bed = science."
Ace Bed has long been known for its slogan "Beds are science," and has focused on the manufacture and research of beds based on a scientific approach.
The addition of the message, "Official for Deep Sleep That Everyone Knows," emphasizes that Ace Bed is not just a bed brand, but a brand that provides scientific sleep solutions.
The highlight of this advertising series is the meeting between actor Park BoGum and science influencer Quedo. Park BoGum has been a model for AceBed for a long time, and has been a trusted brand.
Quedo is an influencer who explains everything scientifically, and his scientific image is a perfect match for AceBed's message.
It will improve the quality of the advertisement and make the slogan "Bed = Science" of Ace Bed even more powerful to consumers. The advertisement is largely composed of two parts. The first
The episode begins with a scene of children learning multiplication tables. The teacher asks the children who have memorized the multiplication tables, "What is a bed?", and one child naturally answers, "Science!", as if it is difficult.
The scene continues with everyone marveling as if the problem has been solved. This scene shows that the idea that "beds = science" has already taken root in the consumer's perception.
The ad ends with Ace appearing and saying, "The official definition of deep sleep that everyone knows. Beds are science. Ace Bed."
In the second "Shiritori" scene, a family enjoys playing the game together.
As the word chain continues, at the end, science influencer Quedo appears and answers, "Science!" Quedo's appearance is in keeping with his unique scientific image and the idea that "bed = science"
This perfectly ties in with Ace Bed's slogan, "Science," adding a fun element to the ad. Ace Bed is trying to convey the message "Bed = Science" to consumers through this series of ads.
The slogan "Bed is Science" is already a brand symbol known to the public, and this advertising campaign aims to convey the message that Ace Bed is a market leader.
Park Bo-Gum and Quedo's pairing, with their different charms, played an important role in effectively conveying a single message.
Ace Bed said, "The combination of Park BoGum and Quedo in this ad will help us to convey the message that 'bed = science' more effectively."
"I will continue to make continuous efforts as a representative runner of bed science that can be sympathized with and recognized by people of all ages," he said.
2024/08/26 14:51 KST
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