Samsung has been No. 1 in the TV market for 18 consecutive years, while Chinese manufacturers are making notable advances - Korean media

According to British research firm Omdia, Samsung Electronics will lead the TV market with a 28.8% share (based on sales value) in the first half of 2024, followed by LG Electronics with 16.6%.
China's TCL Technology Group followed with 12.1% and China's Hisense Group with 10.0%. Samsung Electronics' market share was 31.2% in the first half of 2023, but Chinese TV makers
In terms of market share based on unit sales, Samsung Electronics had 18.3%, TCL Technology Group had 13.3%, Hansen Electronics had 11.7%, and LG Electronics had 11.4%.
The difference from the first half of 2023 is that Chinese manufacturers have surpassed LG Electronics' share. Samsung Electronics' share of 80-inch and larger TVs will be 33.5% in the first half of 2024.
%, down 8.2% year-on-year. During this period, TCL Technology Group increased its market share by 5.5% to 16.2%.
Samsung Electronics first ranked first in the global TV market share in 2006.
The global TV market is expected to shrink by 2024 due to large-scale sporting events and demand for high-end TVs.
The number of TV sets shipped worldwide in the first half of the year was 94,465,900, up about 2% from the same period last year.