The '33 National Representative Food Tourism Contents' were selected by the Ministry of Culture, Sports and Tourism and the Korea Tourism Organization in July this year as part of a strategy to attract tourists to Korea in order to stimulate food tourism.
The BC Card analyzed three years of consumption data for 15 representative dishes out of 33 categories of content (excluding food ingredients and traditional alcohol), categorizing them into Korean and foreigners.
First, the number of payments made by foreigners at restaurants selling local dishes varied by region, up to 4.8 times higher than that of locals (Gangneung).
In addition to the menu selected by the locals, many dishes that overseas residents like were also confirmed. In Gangneung, the number of transactions made by overseas residents at restaurants selling "mulhoe" and "dak ganjeong" was significantly higher than that of local residents.
The number of transactions related to "guksu (noodles)" in the areas of Jeju (pork), Daegu (chicken), and Damyang (tteokgalbi) was also 3.0 times and 7.2 times higher, respectively.
The rankings of Korean food preferred by foreigners have also changed drastically over the past three years.
"Chicken" and "Chinese" restaurants still ranked highest. However, traditional dishes such as "Soy Sauce", "Gukbap" and "Soondubu" ranked lower.
The ranking of this dish has risen, confirming that foreigners' interest in unique cuisine has been growing since the beginning of this year. The growing interest in traditional Korean cuisine has led to foreigners visiting areas where this cuisine is famous.
In the past three years, the amount and number of transactions paid by foreigners who used domestic transportation (express bus, train, rental car) at restaurants in 15 regions increased by 1.5%.
The figure was about 50% higher than foreigners who did not use the service. Foreigners visiting restaurants all over the country also had an impact on sales in the confectionery industry. The top five confectionery stores by region
According to an analysis of the data, the number of payments made by foreigners in the confectionery industry has more than doubled in the past two years. In particular, the increase in the number of payments made by overseas residents during this period (+57%) was about three times higher (+141%).
%) difference in the number of foreigners who visited bakeries, confirming that the "bread shop tour" trend that is popular in Korea is also popular among foreigners.
2024/09/05 11:38 KST
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