The Korea Corporate Reputation Research Institute has released the brand big data for 50 actors appearing in the TV series aired from August 10, 2024 to September 10, 2024.
68,818,602 pieces of data were measured based on the amount of consumer brand participation, media, communication, and community, and indexed using a brand reputation algorithm.
Compared to the actor brand big data of 45,237,014, it increased by 52.13%. TV Series actor brand reputation analysis is based on participation index, media index, communication index, and
The brand reputation index is a method to extract brand big data, analyze consumer behavior with a reputation analysis algorithm, and analyze participation value, communication value, and brand reputation.
It is an index that is classified into entertainment value, media value, community value, and social value and weighted. Brand reputation big data analysis is based on positive and negative evaluations of a brand, media value, community value, and social value.
It can measure the source and interest of news, consumer interest and communication volume, community reach around an issue, and response and popularity of content.
Jung HaeIn, who ranked first in the TV Series actor brand reputation, had a participation index of 1,025,224, a media index of 944,915, and a community index of 1,025,224.
The nication index was 749,257, the community index was 1,124,589, and the brand reputation index was 3,843,986.
Director of the Korea Corporate Reputation Research Institute, Gu Chang-hwan, said, "September 2024 TV Series Actor Brand Reputation Analysis Results
The Jung HaeIn brand, which has attracted consumer attention through the TV series 'Mr. Perfect Next Door', was analyzed to be No. 1. The Jung HaeIn brand is ranked No. 1 in the big data link analysis.
"In the analysis of the positive and negative ratios, the positive ratio was 85.20%," he said, sharing the reviews.
Analyzed.
2024/09/10 14:58 KST
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