”STAYC” featured in ABC-MART's New Balance campaign!
ABC Mart Co., Ltd. has released a visual movie for New Balance featuring the Korean six-member girl group STAYC. In addition, the special website features footage of the filming.
The making of the video and interviews of the members were also released. ■A visual movie showing "STAYC" showing off their sneaker coordination has been released.
In this campaign, New Balance sneakers are designed to be "easy to match with any style and always look great."
In order to convey that they are "someone that everyone wants to have in their lives," they have released a visual movie with the theme "ALWAYS TOGETHER."
In the movie, the six members of "STAYC" each wear New Balance's "UA900", "CM996", and "WL996".
She appeared in a coordinated outfit. Pay attention to the style that is casual and not too dressy, but still conveys individuality! In the midst of a hectic daily life, you can always be yourself, even if you are changing.
New Balance sneakers are a great companion. The members' professional expressions when the camera is rolling and their innocent faces in between takes are also worth checking out in the making-of and interviews.
■Interview SEEUN: I'm very happy and honored. I'm excited and happy to be able to show our Japanese fans our work with New Balance.
I had a lot of fun during the shoot. YOON: I hope that our footage conveys the appeal of New Balance sneakers, which are perfect for work and relaxation.
I think so. SUMIN I also really like wearing sneakers. I often wear them when we practice or as casual clothes, and I really like them. ISA
I think this sneaker would look great with a sweatshirt, hoodie, and training pants.
I think the subtle thick sole and natural feel are typical of New Balance and are very nice. I think it's great that you can casually improve your style.
SIEUN: Today, I think we were able to express our unique style well together with New Balance and ABC Mart. I want you to pay attention to the expressions on each of our faces, and I also want New Balance to
Wearing New Balance sneakers makes me feel excited and puts a smile on my face, so be sure to come to ABC Mart and try on the New Balance shoes we wore!
