El Salvador introduces Bitcoin as a strategy to prioritize national image

The Salvadoran president's push for Bitcoin as the country's legal tender was driven more by image than substance, the report said.
On the 12th (local time), Crooked Media (published on the 11th)
Vera Bergengrön said in an interview with Pod Save the World on Yahoo! Media.
Bergengruen, a TIME magazine reporter, said that President Bukele's advisors called El Salvador's adoption of Bitcoin a "branding extravaganza" and a "perfect PR strategy."
Before entering politics, President Bukele ran a family-run PR company and served as mayor of Nuevo Cuscatlan and San Salvador before becoming president of El Salvador.
"What's most important about President Bukele is his history as a PR man," Bergengruen said, "from bitcoin to fighting gangs."
"Everything he does is based on image, and the results follow," he said. "Bitcoin was not adopted in the beginning to change the economic situation in El Salvador.
"It was," he added.