Singer Lim Young Woong's influence? ... Mid-autumn celebration: increased consumption of trot music during the long weekend

Trot is a big hit at this year's mid-autumn celebration (Chuseok: mid-autumn festival). With performances by Lim Young Woong and Nam Jin being shown in theaters as well as in living rooms, the strong momentum of trot is expected to continue.
The movie "LIM YOUNG WOONG IM HERO THE WILD BOYS" is based on the stadium performance of Lim Young Woong.
"STADIUM" has been attracting 268,061 viewers as of the 16th since its release on the 28th of last month, proving its box office power.
In addition, the documentary "Oppa Nam Jin," which was released on the 4th, is a work that covers the 60 years of singer Nam Jin's musical career, and is attracting attention from female fans of that era.
Following Yeongtak, Lee Changwon will meet viewers at home with a special show for the mid-autumn celebration.
There is interest in whether the consumption of trot music will increase on music platforms during the mid-autumn celebration, a national holiday when families gather together.
According to Genie Music, the consumption of trot music during the mid-autumn holiday season was calculated to be greater than the average consumption of trot music during the corresponding month of the mid-autumn holiday season.
According to Genie Music big data analysis, the number of people consuming trot music in September and autumn over the past two years was 1.6 times higher than that in the evening.
The consumption of trot music during the evening holiday is higher than the average consumption of the trot genre in September. As it is a national holiday that families enjoy together, trot music that can be enjoyed by all generations is more popular.
During the 2022 mid-autumn celebration holiday, the consumption ratio of trot genre is 2.72%, which is 0.2 times higher than the average consumption ratio of trot genre (2.55%) in September, when the mid-autumn celebration is held.
% higher. In last year's (2023) mid-autumn celebration, the trot genre consumption share was 3.15%, which was 0.3% higher than the average trot genre consumption share in September (2.90%).
This year, various trot-themed content will be shown on TV and in theaters, and it is predicted that trot genre music will be consumed more.
At the center of this trend is singer Lim Young Woong.
Lim Young Woong, who won the No. 1 spot on the Genie trot genre daily charts during the 2022-2023 mid-autumn celebration holiday with "Just Trust Me Now". Lim Young Woong
During this period, many songs including "Love Always Runs Away" and "Will We Meet Again" charted in the Genie daily chart TOP 200.
Lim Young Woong has been charting many songs on the daily charts, which are a mixture of various genres, and has become a trend-teller for the younger generation.
Lim Young Woong has also broadened his spectrum with ballads, OSTs, and other songs, making trot music more popular among middle-aged and older generations.
Lim Young Woong has given trot fans in various genres of music the opportunity to experience and enjoy various genres.
As trot singers released a variety of music, trot music became more popular, and it is believed that trot consumption naturally increased during the mid-autumn celebration holidays when families get together.
A Genie Music representative said, "This consumption trend is no longer limited to trot fans of the 50s or 60s.
"This shows that trot music is not just a genre that everyone enjoys," he said, adding, "It is expected that trot music will continue to bring families together and connect new and old generations at this year's mid-autumn celebration."