BLACKPINK's JENNIE also falls short... ”My Name is Gabriel” viewership rating drops to 1%

“Even though they brought in Jennie from BLACKPINK, the viewership rating was only 1%…” The crisis for Netflix programs is becoming a reality.
Online video (OTT), YouTube, is ranked the most popular, with a succession of variety shows with viewer ratings in the 0 to 1% range.
"My Name is Gabriel," a variety show produced by star producer Kim Tae-ho that attracted a lot of attention, ended up with a viewership rating of 1.1%.
Even BLACKPINK's JENNIE was brought in as a relief pitcher, attracting a lot of attention even before the show aired, but in the end she was not strong enough.
According to Nielsen Korea on the 28th, the episode of "My Name is
The viewership rating for the episode of "My Name is Gabriel" with Jenny was 1.1%. "My Name is Gabriel" is a show where popular Korean stars talk about who they are and what they don't know.
This is a new observational reality show that follows people who go to a new place and spend 72 hours as a different person. JENNIE appears as Maria, who runs a farm inn in a village near Rome, Italy.
Jennie's casting came about after many attempts. After turning down the offer several times, she was moved by the persistent efforts of producer Kim Tae-ho and the production team and decided to appear in the show.
However, the ratings were terrible. "My Name is Gabriel" never managed to get out of the 0-1% range during its broadcast.
Despite the impressive lineup, including actors Park BoGum, Ji Chang Wook, and talent DEX, they were unable to surpass the 1% barrier.
The popularity of TV content is becoming more and more serious due to the rise of Netflix and YouTube. The number of people watching TV is decreasing. Variety shows with ratings of less than 0%
Tea is also appearing one after another. It seems that OTT has taken over the initiative in variety shows, which was once the strength of broadcasting stations. Netflix's cooking competition variety show "White and Black Spoon"
"Cooking Class Wars" went viral and became a huge hit in terms of box office success and becoming a hot topic.
TV-OTT integration survey for the third week of September announced by Good Data Corporation's "FUNdex"
The survey results showed that it ranked first in both TV series and non-TV series. It achieved a record-breaking score of nearly 50,000 points. As the trend of viewers moving away from TV becomes more intense, the use of OTT services such as Netflix is on the rise.
The number of people watching OTT is increasing rapidly. In particular, 97.8% of people in their 20s and 97.6% of teenagers watch OTT. An industry source said, "The phenomenon of OTT content erosion will likely result in the Korean broadcasting industry becoming obsolete within the next few years.
"It is highly likely to cause a decline in the transportation business."