Musinsa Global Store turns profitable for first time in quarter, doing well in Japan (Korea)

Musinsa, a clothing retailer mainly through e-commerce, announced that its global trading volume more than doubled in the July-September period compared to the same period last year.
By month, July saw growth of over 124%, August saw growth of 90%, and September saw growth of 64%.
The amount of transactions in Japan increased by more than 120% in the July-September period. The "Musinsa Global Store" in the United States also saw an increase of more than 80%.
The number of members of the Musinsa Global Store worldwide increased by more than 200% in the July-September period. Foreigners who traveled to Korea shopped at Musinsa physical stores.
Since then, the number of new subscribers has increased. It can also be said that localized marketing, such as opening pop-up stores in Japan and Taiwan, has been a success.
Thanks to the strong performance, Musinsa Global Stores achieved its first quarterly profit in the July-September period.
Going forward, the company plans to work to improve the efficiency of its overall operational system, including logistics, in order to achieve stable profit expansion.
A company official said, "As Korean fashion brands are actively expanding their sales channels overseas, we are focusing on sustainable growth by strengthening partnerships with global brands.
"We will continue to improve this," he said.