WINTER (aespa), new model of new balance

On the 4th, E-LAND World announced that WINTER, a member of the girl group "aespa", has been appointed as the new model for new balance.
Along with the model announcement, balance released a preview of the "New Balance, Time to Winter" campaign video.
E-LAND World explained that the name represents the time when balance's "Active Down" and WINTER come together to welcome the shining winter.
The products WINTER is wearing in the photo include the Women's Active Short Goose Down and the Glossy Ribbon Duffle Bag in Silver Color.
A Balance representative said, "Going forward, we plan to convey the innovative value that New Balance pursues to a larger audience through WINTER and to carry out various brand activities."