GS25 opens soccer-themed store with replica locker room (Korea)

GS Retail, which operates the convenience store "GS25," has partnered with the professional soccer team "Ulsan HD" to open a soccer-focused store called "GS25 Ulsan Big Club."
The store is located in Samsan-dong, the area with the highest population density in Ulsan.
The store's name was taken from the crown-shaped pillar that is the symbol of the stadium. The exterior and signboard were also modeled after the stadium, and are unified in Ulsan HD's team colors of blue and yellow.
The doors have handles shaped like soccer balls, and on the front there is a figure of Ulsan HD's mascot, Mita, and the emblem.
The sales floor is 231 square meters, and the ceiling is equipped with large lighting that is reminiscent of a soccer stadium.
The 23-square-meter space recreates the players' locker room, where Ulsan HD merchandise such as uniforms, towels, and key holders are on sale.
Prior to this, in May, the company partnered with the professional baseball teams Hanwha Eagles and LG Twins to open stores specializing in baseball.
The company aims to attract fans by opening stores in collaboration with a variety of sports, not just baseball and soccer.