”Alo Yoga” selects ”BTS” JIN as global ambassador

Alo is a premium lifestyle brand that combines fashion, performance and mindfulness.
Yoga has selected BTS' JIN as its new global ambassador.
The partnership is expected to be unveiled in the second quarter of 2025, when Alo Yoga opens its first flagship store in Dosan Park.
JIN is an artist who is recognized worldwide for his influential and artistic talent, and he reflects well on the values of mindfulness, balance, and self-love that Alo Yoga pursues.
The partnership will be a reflection of the image of Alo Yoga.
Yoga is a natural combination of comfort, style and purpose.
"We decided to work together as two brands that emphasize physical and mental wellness," he said. "Clothes are not just something you wear, but how you feel when you wear them and how they influence your presence."
Alo Yoga products allow you to move freely at any moment, whether you are exercising, rehearsing, or taking a break, and they allow you to naturally transition from your everyday routine to your daily routine in the studio.
"We offer designs that can be worn interchangeably," he said. JIN values comfort, style, and functionality, and the items he recommends reflect this.
JIN likes to wear his favorite Make Waves hoodie and Make
Wave sweatpants were named as a recommended item.
Also, the Double Hairstyle can be easily styled.
Take Alo's short sleeve t-shirts and everyday stylish comfort
He also chose the Runner sneakers. JIN also said that he likes the Performance Off-Duty hats, which are stylish yet comfortable to wear.
"Yoga" continues the brand's philosophy of combining style and cardio and is set to launch a major campaign with JIN early next year.
This partnership showcases a truly special approach to wellness and the value of self-love,
The campaign aims to maximize synergy by highlighting his influence in the bar and lifestyle field. The campaign aims to encourage fans to prioritize their mental and physical health while respecting their individuality.
The campaign was created to encourage people to do the same. For campaign release dates, previews, and campaign-related announcements, please visit the Alo
You can check it out right away on the Yoga website.