SM Entertainment will be carrying out a project to commemorate the 30th anniversary of its foundation.
SM Entertainment, which was founded on the 14th February 1995, will celebrate its 30th anniversary next year with a variety of meaningful on-offline projects, including SMTOWN LIVE concerts featuring all of its artists, SMTOWN albums featuring special music exclusive to SM Entertainment, orchestra live performances combining K-POP and classical music, 30th anniversary brand film, and other diverse and meaningful on- and off-line projects.
The project started with the release of ‘THE CULTURE’, a brand film containing the 30-year journey and cultural heritage of SM Entertainment, on SMTOWN's YouTube channel, attracting the attention of music fans.
The brand film ‘THE CULTURE’ is made up of various episodes that show SM Entera in the daily lives of many people over the past 30 years. The episode also includes the image of the way they were enjoying music while dancing with their friends at school, the moment they were satisfied with imitating hairstyles like wannabe stars, and the memories of having fun while dancing popular dances with their families, which not only stimulates the nostalgia of that era, but also brings back memories of the ‘S.E.S.' member Pada and her daughter Rua make an appearance, reminding us of the power of music to sustain across generations.
In addition, the 30th anniversary CI unveiled with the beginning of the project was designed by transforming the SM Entera logo, and with the message ‘30 YEARS AND MORE’, it expresses the aspiration to grow while leading K-pop culture for the past 30 years as well as in the future.
Furthermore, the project image released today visualises SM Entertainment's 30 years of connecting echoes and vibrations to the world through culture, using the motif of an annual ring, and raises expectations for the 30th anniversary contents that will be released sequentially in the future.
THE CULTURE - SM ENTERTAINMENT 30th Anniversary Brand Film
THE CULTURE - SM ENTERTAINMENT 30th Anniversary Brand Film
