BLACKPINK's JENNIE and member ROSE are doing great, but their new song ”Mantra” is deemed unfit for broadcast by KBS

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「BLACKPINK」JENNIE、新曲がKBSで放送不適格判定 — BLACKPINK's JENNIE and member ROSE are doing great, but their new song ”Mantra” is deemed unfit for broadcast by KBS

Korean girl group BLACKPINK member JENNIE's new song "Mantra" was deemed ineligible for broadcast by KBS for mentioning a certain brand.
According to the results of the song review announced by KBS on the 23rd (today), Jennie's solo song "Mantra" was deemed ineligible for broadcast due to lyrics that mentioned a specific product brand.
The song was deemed unsuitable for broadcast due to its lyrics violating Article 46 of the Broadcasting Review Regulations (restrictions on advertising effectiveness). However, the government has no right to amend or delete the disqualified lyrics.
If the re-examination results in the group being deemed eligible to broadcast, they will be able to resume broadcasting activities.
On the 11th of this month, JENNIE released her new song "Mantra." "Mantra" is a song that expresses the idea that everyone is themselves.
It's a powerful and energetic song that encourages people to shine in their own way and confidently create their own unique charm, and it leaves an impression with its light and addictive beat.
"Mantra" had been attracting attention even before its release. It was JENNIE's first new song in a long time, after having had hits every time she was solo.
This was because it was his first solo comeback in a year, following "SOLO" and "You & Me," and expectations were high.
In addition, she ended her exclusive contract with YG Entertainment, which was the management office of "BLACKPINK", and moved to her own agency OA Entertainment.
The song was released after moving to the label. The song reached 98th place on the US Billboard's main singles chart on the 21st of this month. It also made it into the Billboard Hot 100.
The group achieved great success and became a hot topic on various music shows. However, "Mantra" was disappointingly not eligible for broadcast on KBS.
As she is currently actively involved in the group "ra", expectations are high for her future endeavors.

JENNIE - Mantra (Official Music Video)