”Already Christmas illumination?”... Korea's three major department stores enter into Christmas illumination competition

With only two months to go until Christmas, department stores have already entered into a Christmas illumination competition. Customers wait for hours to enjoy the spectacle of department store Christmas illuminations.
It is also positioned as a photo spot. In particular, it has been found that the effect of attracting customers who come to take photos and then go shopping is considerable. Major department store industries are planning to hold a Christmas party on the 1st of next month.
With the Christmas illuminations about to be unveiled, the work is reaching its final stage. According to the department store industry, the first to start the Christmas illumination competition was Hyundai Department Store (
Hyundai Department Store will be hosting a "moving theater" themed event where baby bear Harry will be performing the best show.
Starting with the main branch in Apgujeong and The Hyundai Seoul in Yeouido,
You can enjoy the Christmas atmosphere at 15 stores and Connect Hyundai Busan. The first pre-order, which took place on the 24th, had 30,000 simultaneous users and closed in 14 minutes.
Hot Topic Shinsegae (004170) Department Store, famous for its highly attractive Christmas illuminations, has installed a super-large digital signage (public area) that covers the exterior of its main store in Myeongdong.
The digital signage, which was completed after construction began in May this year, is 72 meters wide and 18 meters high.
It is a curved light-emitting diode (LED) screen that is as large as three basketball courts. In particular, it uses the principle of optical illusion to create vivid, three-dimensional images that are like 3D images.
It is also interesting to see how the anamorphic technique, which creates a sense of realism and presence, will be realized on the super-large screen. Lotte Department Store is also planning to use the anamorphic technique at its main branch in Sogong-dong and its Jamsil branch.
Major stores such as the one in the photo will be displaying Christmas lights. The main store has set up a temporary wall on the exterior wall and is proceeding with the light installation work. Lotte World Tower will also have a merry-go-round on the grass plaza.
A department store industry source said, "Customer expectations for Christmas displays in the department store industry are growing every year, and competition is fierce."
The report said, "While the recession continues, Christmas illuminations, which have a customer-attracting effect, are expected to have an impact on business performance over the New Year period."