Naver unveils AI shopping recommendation service offering everything from recommended products to trend information (Korea)

IT giant Naver has announced that it has released the beta version of "Naver Plus Store," which features enhanced personalized shopping recommendation functions using artificial intelligence (AI).
Naver's e-commerce services will be provided through a price comparison service and Naver Plus Store.
The company has enhanced its product recommendation algorithm, AiTEMS, to recommend products that suit individuals.
While AI recommendation services are limited to recommending preferred products, this technology also introduces special offers and trend information tailored to the user.
For example, a user who is interested in sports may want to receive information about related products such as popular brands of athletic shoes and protein drinks.
At the same time, users can check the lowest price information, which is automatically reflected including stores offering special prices, coupon and promotion information, and the benefits of the membership to which the user belongs.
The company believes that sales opportunities for small businesses with strong brand power will increase in the future.
It has been found that the click rate for links to product sites is more than 50% higher than the click rate from shopping search results.