Actor Byeon WooSeok appointed as new Prada ambassador

Actor Byeon WooSeok has become the new ambassador for the Italian brand Prada. On the 4th (Japan time), WWD reported that Prada has selected Byeon WooSeok as its new brand ambassador.
Prada posted on its official Instagram account, "We are pleased to announce Korean actor Byeon WooSeok as the Prada brand ambassador."
Previously, Byeon WooSeok was invited to participate in the Prada Spring/Summer 2025 Men's Fashion Show held in Milan, Italy in June this year.
As a former member of the group, Byeon WooSeok wore Prada items perfectly and became a hot topic. Byeon WooSeok gained popularity through his role as Ryu Seongje in tvN's "Seongje Run" and became a global star.
After the TV series ended, they met their fans through an Asian tour in Seoul, Taiwan, Hong Kong, Thailand, Japan, Singapore, Indonesia, etc., and won the NH Nonghyup Bank and Discovery Exchange.
She has been selected as a model for various brands such as Spedition, Ilm, Physiogel, Buskin Labs, and Paldo Bibimbap, and her popularity is increasing.
In particular, Kyochon Chicken appointed Byeon WooSeok as its first model in nine years, and Ediya appointed Byeon WooSeok as its first model since its founding.
With Wooseok on the show, it became a Hot Topic.