McDonald's teams up with Doodles NFT Project for Collector's Cup online promotion

Doodles, the media franchise that started as a McDonald's NFT project, is doing well, Cointelegraph reports.
According to reports, McDonald's and Doodles are reportedly discussing the matter in a recent post by X (formerly Twitter) titled "McCafé
According to advertising media, the McDonald's Doodles campaign is being promoted by GM Spread
The limited-edition McCafé cups feature Doodles-inspired artwork, as well as digital wearables available on the McDonald's app.
The app will offer players the opportunity to unlock new cards and animated content. The McDonald's app will offer a "pack tearing experience" that mimics a collectible card set.
The campaign is also supported by the #GMSpreadJoy social media challenge on TikTok and Instagram.
"Beyond Web3, we chose Doodles," McDonald's chief marketing officer Tariq Hassan said in a statement.
They are agents of change in the cultural landscape, and they go beyond their digital assets to shape the way we interact and, more importantly, the lives of more people across the U.S.
"It's an entertainment brand with a fearless community that is excited to share it with others."
McDonald's posted a somewhat ambiguous animation on its X account on the 12th of last month.
Sales of Doodles NFTs skyrocketed after the post was recognized as a reference to Doodles. Doodles reposted McDonald's Next X post while tweeting, "Doodles Community
The unity is set to become even bigger."