「ASTRO」チャウヌがモデルを務めるチキンブランドの「ガーリック・イン・ザ・ディップ」、累積販売量10万個突破
”Garlic in the Dip,” a chicken brand for which ASTRO member Cha EUN WOO is a model, has surpassed 100,000 units in cumulative sales.
On the 18th, the grand fried chicken chain Nolan Daq announced that it had surpassed 100,000 cumulative sales in the one month since the launch of its new menu item, Garlic in the Dip.
"Garlic in the Dip," which offers a new way to enjoy garlic, has been a best-seller since its launch in 2020, and has been gaining popularity thanks to the popularity of "Spicy Garlic Chicken."
This is the menu that was launched to take the place of garlic chicken in the chicken market. 'Garlic in the Dip' is the first product to be sold in 27 days since its launch on October 17th.
On November 13th, sales exceeded 100,000 units, proving the high interest and popularity of the new menu.
The garlic chicken is topped with sausage, fried Korean whole garlic, and garlic chips, giving it a crispy texture and enhancing the garlic flavor.
The sauce, made with mayonnaise and yogurt as a former, harmonizes with three types of garlic, creating a flavor that you won't tire of until the last bite.
"Nolan Dak" was released at the same time as "Garlic in the Dip"
The advertising campaign with Chaeunwoo also garnered a great response and contributed to the cumulative sales of 100,000 units.
The ad was viewed over 1 million times within 11 days of its release, becoming a huge hot topic. Since its release, the number of searches for "Garlic in the Dip" has also increased sharply.
"In the Dip" recorded 26,340 searches, ranking high in the comparison of "chicken franchise brand menu search volume," proving high interest from consumers.





2024/11/18 13:28 KST
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