Azabu Juban Shopping Street becomes ”Azabu 17th Shopping Street” through collaboration with ”SEVENTEEN”!

HYBE JAPAN will hold the Japan leg of the 13-member global group "SEVENTEEN's" world tour "SEVENTEEN [RIGHT HERE] WORLD
The concert-linked project "SEVENTEEN [RIGHT HERE] THE
In collaboration with "Azabu 1 CITY," the Azabu Juban shopping arcade will hold a limited time event called "Azabu 1 CITY" from November 30th (Saturday) to December 8th (Sunday).
The event will be called "SEVENTEEN [RIGHT HERE] THE CITY 7th Shopping Street".
TOKYO" will have restaurants and commercial facilities open in conjunction with the Tokyo Dome concerts on December 4th (Wed) and 5th (Thu).
In collaboration with venues, theme park attractions, and illuminated trees, the company is developing a number of programs in Tokyo that can be enjoyed before and after concerts.
A digital stamp rally is also being held, connecting the area as stamp spots (a measure shared with other concert hosting cities).
This time, we will introduce long-established restaurants that have been in business since the Edo period, modern cafes, shops, etc.
A collaboration with Azabu Juban Shopping Street, which boasts over 300 stores and a history of over 300 years, has been decided. The "Azabu 17th Shopping Street" collaboration will run from November 30th (Saturday)
About 50 special flags will be lined up in the shopping district until December 8th (Sunday), and banners will also be displayed near Azabu-Juban Station.
The event will feature life-sized cutting sheets of "Bonbonyi," the character from "SEVENTEEN," and members of "SEVENTEEN." Customers who spend over 2,000 yen on shopping and eating at participating stores will receive a "Azabu 17th Shopping Arcade" gift certificate.
" A campaign will be held to give away special linen gift bags with the "SEVENTEEN [RIGHT HERE] THE
There will also be three stamp spots set up in the shopping arcade for the digital stamp rally being held at the "Artist CITY" shopping arcade.
This is the first time that Azabu-Juban Shopping Street has collaborated with a popular IP.
I am very happy to have had the opportunity to participate in this event. Azabu-Juban Shopping Street is a historic shopping street with a rich international flavor, with many visitors from overseas. I hope that this opportunity will help people who are visiting for the first time to experience the town of smiles, Azabu.
We hope you will experience Juban for yourself and enjoy the excitement that emanates from SEVENTEEN's performance over the four days they will be at Azabu 17th Shopping Street."
"SEVENTEEN [RIGHT HERE] WORLD TOUR IN JAPAN" will be held at the Vantelin Dome on November 29th (Friday) and 30th (Saturday).
The tour will kick off with a performance in Nagoya, followed by Tokyo, Osaka, and Fukuoka.
"AICHI" kicked off in various parts of Nagoya on Friday, November 22nd and has already attracted many fans, with details of the Fukuoka program scheduled to be announced soon.
For details on "SEVENTEEN [RIGHT HERE] THE CITY", please check the special website.
"Seventeen Right Here" special website: https://www.seventeen-right-here-thecity.jp/